- Business: The creation and delivery of new customer value in the marketplace with a sustainable business model. (Curt Carlson)
- Common Language: Innovation always means the introduction of new shared language: 1) a name, so it can be referred to 2) a definition, so that it’s know what it is or isn’t, and 3) a narrative, so that it can be related to (David Nordfors, “Horizontalism”).
- Society: The creation and delivery of surprising new knowledge that has sustainable value for society. (Curt Carlson)