Innovation for Jobs

Innovation for Jobs

Innovating a human
future of work

The People Centered Economy

The high street’s future is about people, not transactions

new book co-authored by Vint Cerf (‘the father of the internet’) and I4J’s David Nordfors explores the potential shift from a task-centred economy to a people-centred one.

Earlier this month, Vint joined me in London to talk about some of the opportunities for businesses, including banks and the high-street retailers – the latter of whom have endured another tough Christmas under competition from online shopping.

The book’s key idea is that making people’s jobs more meaningful and rewarding will help reshape the companies they work for.

“Historically we would define a set of jobs Read More

Gi Fernando