Innovation for Jobs

Innovation for Jobs

Innovating a human
future of work

The People Centered Economy

About i4j

i4j Innovation for Jobs has pioneered how innovation will tailor education and jobs for all, creating the best value from unique skills, talents, passions.The potential market for innovation-for-jobs ecosystems is larger than the world economy until now. i4j provides the thought leaders and ideas for building the innovation-for-jobs economy.


Vint Cerf, Co-Chair

Vinton G. Cerf is Co-Chair and Co-Founder of i4j. He is vice president and Chief Internet Evangelist for Google and contributes to global policy development and continued spread of the Internet. Widely known as one of the “Fathers of the Internet,” Cerf is the co-designer of the TCP/IP protocols and the architecture of the Internet. He has served in executive positions at MCI, the Corporation for National Research Initiatives and the Defense Advanced Research Projects Agency and on the faculty of Stanford University.

Anders Flodstrom, Board Member

Anders Flodström is a co-founder of i4j and a board member of IIIJ. He is a former University Chancellor of Sweden. At present he is the Education Director for EIT ICTLabs and former GB member and vice-Chair for EIT. EIT is a Horizon 2020 supported ERB initiative to meet European Challenges within key areas as ICT, Energy and Climate.


David Nordfors, CEO

David Nordfors is CEO and co-founder of IIIJ and the co-chair of the i4j Summit together with Vint Cerf. He was previously co-founder and Executive Director of the Center for Innovation and Communication at Stanford University. He has served on World Economic forum Global Agenda Councils and was one of the WEF Innovation 100 in 2009.

Guido van Nispen, Publisher

Guido is Publisher of Silicon Valley thinktank i4j (Innovation for Jobs) co-chaired by Vint Cerf and David Nordors. Furthermore he is, among other, on the supervisory boards of World Press Photo and Cinekid, Advisor to the Dutch Council for Culture chairing committees advising the Dutch government and advisor to scaleups. Read more

Tammy Chan, Operations Director

Tammy has a multidisciplinary background, including over 10+ years in Corporate Finance and Informational Technology. She holds a Bachelor in Science degree in Management Science from the University of California, San Diego. She is currently working in the nonprofit sector as Operations leader for ~$1M organization that involves IT, Finance, HR, and Facilities in Oakland.

Tanya Alvarado, Administrative Assistant

Tanya has more than 12 years of experience as an Administrative Coordinator. She spent 15 years in the gaming industry, using her passion for employee satisfaction and process improvement to promote from administrative roles to supervisory and managerial assignments in gaming and hospitality areas.


How we look at the economy  

The first industrial revolution was mass production. This one brings mass-personalization. This also applies to education and jobs to create a People Centered Economy. In a ‘people-centered economy,’ (for short: PCE) people make themselves valuable by helping others make themselves valuable too. When one earns more, others earn more, too and the economy grows. “I earn better when you earn better” is – and always was – the golden rule of meaningful work, good business, and a healthy economy. Artificial intelligence should be used to embed significant work in the heart of every sound business practice.  

What we do  

I4j informs, promotes, connects and strengthens the People Centered Economy ecosystem.  

Who we serve  

  • I4j is a global network made up of hundreds of individual thought leaders, corporations and nonprofits;
  • Through i4j, ecosystem partners join together across interest areas to work on issues of common concern to all.  

Our programs and services  

  • Community building for PCE ecosystem partners;
  • Research and analysis;
  •  Books, summits and conferences for dissemination;
  • Advocacy

Our goals  

i4j has four distinct goals for 2019-2021:  

  1. Collectively, start building a movement that aims to catalyze a “people-centered economy”;
  2. Creating a shared understanding of what a people-centered economy is, how it differs from the current state;
  3. Creating a shared vision of AI and technology helping more people lead more fulfilling work & personal lives;
  4. Building a shared understanding of the ecosystem of innovators working to bring this future to reality.

Background and Context

i4j in brief

i4j, Innovation For Jobs, was founded in 2012 by David Nordfors and Vint Cerf who saw the need for discussing how innovation can create jobs at a time when nearly all other discussions focused on if innovation would kill all jobs. This reversal of the existing economic model is coined by i4j as ‘The People Centered Economy’ or ‘PCE’ for short.  

By now i4j is an eclectic community of six hundred individually selected members. The ‘i4jers’ represent themselves, not their organizations, and we are known for hosting one of the most imaginative never-ending discussions on the future of work.   One of our strengths is our culture of empathy, encouraging “friendly disagreement” (a seeming rarity in these times), offering all discussants a pathway to new insights and original new ideas.  

Since 2015 our online community has posted close to ten thousand comments, accumulating a rich unstructured database of ideas. We aim to build AI-tools to help i4jers leverage on this common source of knowledge, further catalyzing the discussion and to co-create projects with it.   We have yearly i4j Summits in Menlo Park and Washington DC and special co- organized meetings elsewhere, such as the i4j PCE event in San Francisco, i4j House of Lords, in the UK, and i4j Paris, co-organized with the OECD. Our i4j Summits are extremely interactive, they have no keynotes or panels and every participant is a speaker. More than half of the i4j meeting participants are existing members, while the rest are new members of the community.  

We have published two books on how to innovate better jobs: “Disrupting Unemployment” (2016 and updated and republished in 2018) and now “The People-Centered Economy” (2018) which lays out, in detail, the idea of a humane, people centered, economy, yet superiorly competitive, which can be created by introducing an ecosystem for innovating jobs. The book gives hands-on scenarios of business models, public policies and analytic tools for building an ecosystem for innovating jobs and sustaining a powerful people- centered economy. It describes types of actors that will be parts of the ecosystem and presents twenty independent chapters written by leaders from the prospective ecosystem, presenting their activities.