Horizontalism is a meme saying that popular language is becoming more important for driving economic growth because  the innovation economy is ‘horizontal’, i.e. goes across verticals and ‘silos’. In the industrial economy, growth was driven by interaction between people with similar backgrounds. In the innovation economy growth is driven more by the interaction between people with different backgrounds. Miscommunication and language barriers are therefore hampering growth more than before. The meme was suggested in the presentation “Horizontalism”

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